Category Archives for "Marketing"
Everything about marketing here.
Get business to come to you!
A personal passion of mine.
Everything about marketing here.
Get business to come to you!
A personal passion of mine.
In this article, we’re going to be discussing one of the essential skills you must possess if you’re going to be successful in this real estate (or any other) business. When you master this skill, you’ll be MUCH more efficient with your time, reduce frustration & anxiety, and keep your self-respect and motivation. Sound good?
Of Course, I’m Talking About How To Properly Pre-screen People.
We all know that the first thing we’ve got to have in any business are LEADS – people who have raised their hands to signal that they’re interested in either our product or service…or are at least interested in getting more information about it. In real estate, this could simply be a list of people who either want to sell their house or buy a house. There are many sources for these leads – you can either find, buy, or create them…but that’s a topic for another article. For now, we’ll just assume that you already have several leads, and you just need to find out if you can do business together.
And this is where a LOT of people have challenges. The problem is that most people mistakenly believe that they have to convince people to do business with them! However, nothing could be further from the truth. I’ll let you in on a little secret…
The truth of the matter is that we’re not going to convince anyone of anything. Instead, it’s our job to sift and sort everyone we talk to so that we correctly identify only those people who are flexible and motivated enough to consider other ways of getting things done…And whack the rest at lightning speed! But in order to do that, we need to know…
The Three Types of People
Did you know that there are only three types of people? Well, of course there are many more than that, but for our intents & purposes, we need to only concern ourselves with these three: 1. The Suspect, 2. The Prospect, and 3. The Project.
You know the type. These are the sellers who ONLY want full price, all cash, and don’t even want to think about anything else. These people will waste your time, suck all the life & motivation out of you, and almost make you want to quit. Unfortunately, these are going to be the majority of people you talk to. Someone in this category would say something like “Oh, we wouldn’t do anything like that,” “We don’t need to sell,” or “Yeah, we’re just testing the market to see what people are willing to pay.”
How To Deal With Them: Identify early & get out fast. Follow up later if you like.
You’ll know them when they say things like “We’ve got to sell, like, yesterday,” “I don’t know what else to do,” and “Please just make me an offer!”
How To Deal With Them: Recognize WHAT they need and HOW to give it to them. Go out to see them as quickly as possible – with a contract in hand, ready to go, because the first one there with a workable solution gets the deal!
These people need your help…they just may not know it yet. In order to best serve them, you’ll need to have your skills sharpened and ready, because they’ll test you.
These people say things like, “I don’t know what to do,” “How does that work?” and “How can you help me?”
How To Deal With Them: Use the right psychology & sales tactics to help them understand that they need your solutions. You’ll probably need to follow up. Get them to make you the offer.
Why is it important to know the difference between these three?
Because the SUSPECT will make you broke. The PROSPECT will make you money. But the PROJECT? They’ll make you rich!
If all you ever talk to and deal with are suspects, you’re going to get frustrated, start to think that this business doesn’t work, and want to punch someone. True prospects are great, but like a needle in a haystack, they’re usually a lot harder to find. Projects are the ones who will truly make you rich, because you’re not only able to add value to these people’s lives, you’ll do more deals, as the competition is not skilled enough to handle them. These people will truly justify the investment in your education, many times over.
The “Secret Sauce” to Being a Master Prescreener
It’s actually very simple to effectively prescreen the leads you talk to. The method is so simple, you’ll be tempted to just blow it off or take it for granted, but that would be a mistake, believe me. Here it is: The best way to prescreen people is to ask them the right questions. Obviously, you need to get the right information about their house & their situation, determine what their needs and greeds are, and to gauge their levels of flexibility and motivation.
But like anything else, there’s a right way and a wrong way to do it. The wrong way would be to interrogate them like a handcuffed suspect accused of committing a crime. You don’t just go from question to question, forcefully extracting information from them, because it won’t be long before they resent and resist you.
The right way means that you should first frame the conversation properly so that they understand the context of your questions. You should also skillfully and respectfully converse with them to find out what you need in order to determine which of the 3 categories they belong. The right way also means that you’re open, honest, and confident about what you’re able to do for them.
The bottom line is this: ONLY after you’ve gotten the right information you need to know do you present a possible solution to their situation. Stop wasting your time trying to convince people about how smart you are or all the creative real estate techniques you just learned this week. Nobody cares. All they truly care about is what you can DO for them. We’ll talk about how to best present your solutions in another article.
So there you have it! You now know the importance of the art of prescreening people, what the 3 categories are, and how to determine who belongs where, and why. Armed with this information, you’ll save yourself a TON of time and frustration, because you’ll only be dealing with qualified people who want to do business with you, while the rest will most likely drive your competition crazy when they talk to them.
Until Next Time,
Copyright 2017 Tony Pearl | All Rights Reserved
You’re going to learn something very useful by reading this article.
This “something” is so valuable that you might want to use it for the rest of your life.
But before you learn what it is, let me start by saying…
The older I get, the more I realize things.
While that statement/observation could apply to just about anything…or anybody, I’d like to use this article to point out how it relates to people’s everyday communication skills.
We live in an age of instant information…yet people these days don’t seem to have any patience to communicate properly. We abbreviate stuff, like lol, brb, and wtf.
We text. We Tweet. We post. We share, and we like. What’s up with all the cat videos?
With so much information all around us, bombarding our everyday lives, it’s easy to understand why we need to curtail our communication. We just don’t seem to have the time to talk to with most people the way we used to.
Because of this, our language is suffering…even as it grows and ‘evolves.’
The art of conversation just isn’t what it used to be, is it?
And don’t even get me started on spelling and grammar! Holy guacamole!
So let me ask you a question: Do you think communication is important? Is it important for your personal life? How about for your professional or business life?
It shouldn’t come as a surprise that my answer to all those questions is a loud, resounding YES, good communication is absolutely important!!
In fact, I think it’s so important that I’m going to venture to say this:
MOST problems in life are somehow related to a breakdown in communication.
Think about it! How often do things go wrong when someone doesn’t explain things properly. Or when someone doesn’t understand something the way it was intended. Or someone simply misinterprets something they think someone else said or did?
Other examples include: A spouse not communicating something to their husband or wife, because they’re afraid of ‘hurting’ them, when the reality is that almost all of the ensuing drama that comes as a result could have been avoided if they had simply communicated things together properly. Or how about family issues? Oh, that’s so big, you could write volumes of books about it!
Just think: Most of the tv shows & movies, especially the drama-themed ones, probably wouldn’t even exist without breakdowns in communication being an essential part of the plotlines!
So why else should you care about this? Why should you care about developing excellent communication skills? Sure, you can talk & write, right? Well, here’s something for you to consider: Some of the highest-paid people on the planet are exceptional communicators! From Presidents to politicians to party planners and presenters – if you can communicate your thoughts & ideas effectively, you’ll tend to get paid more.
But it’s not just about the money! Some of the happiest, most fulfilled people are people who know how to communicate – thoughts, feelings, ideas, etc. well. Good communicators tend to have better relationships with people, both personally and professionally. So they’re richer in friends and happiness, too.
Which brings us to today’s lesson. I can’t just leave you hanging now, can I?
I’ve developed a very simple, 3-step solution for communicating effectively. Now, this isn’t an all-inclusive, magic bullet solution for every form of communication. We’d definitely need a LOT more time for that! No, what you’re about to learn here works for just about any time you’re going to write, speak, present, make an offer/proposition, etc.
This 3-step communication solution is so simple and practical, you might just glance it over, think you know it, and forget about it. But that would be a tragic mistake, my friend. Trust me on this.
So here it is: A simple, 3-step communication solution that works all the time, every time, when you’d like to communicate something with someone. Are you ready?
Simple & Effective 3-Step Communication Solution:
That’s it! See? Told you it was simple! I mean – look at it! Steps 1 and 3 are basically the same thing – like the BREAD in a SANDWICH, with the MEAT in the middle. Hence the term “Communication Sandwich.”
Another way of expressing this: 1. Prepare; 2. Inform; 3. Review.
For example, let’s apply this to Real Estate Investing. Let’s say that you’ve spoken to a seller & want to make them an offer now. How many times do you think a good offer wasn’t made, simply because the person making the offer didn’t know what to say? Let’s fix that.
To make an offer, you’d just write up a letter or email and send it out to the seller. You’d obviously include your name & contact information, then after that, just start by saying that you’d like to make them an offer for their house. Then you’d give them the offer (keep it as simple as you can). Finish it up by thanking them for considering your offer and telling them what to do next. Easy peasy, lemon squeezy!
So there you have it. You’re now well equipped with a very simple-yet-valuable life lesson in communication. When applied, this 3-step pattern will work miracles for you, day in, day out. Don’t be surprised if you find yourself richer & happier in no time. Results may vary.
Finally, I’d just like to point out that I practice what I preach. Just look at the structure of this article. Notice anything familiar? 🙂
Until Next Time,